Luca Caon is an Italian commercial director and documentary filmmaker based in Milan. He began his career as a journalist and photographer, gradually transitioning into filmmaking.
In his early career, he explored various roles in cinema and television production—working as a DP, first assistant director, editor, and television director—between Italy and Switzerland.
After establishing himself in Milan, he naturally evolved into a commercial director, focusing primarily on fashion and luxury brands.
Luca’s portfolio includes fashion films, television commercials, and branded content. He has collaborated with prominent brands such as Armani, Valentino, Hugo Boss, Loro Piana, Bally, Zegna, Bottega Veneta, Panerai, L’Oréal, Collistar, Lavazza, and Volkswagen. His work is characterized by meticulous attention to detail, refined image composition, and evocative cinematography, combining minimalist elegance with uncompromising cinematic quality.
Beyond commercial work, Caon is passionate about developing documentary-style long-form content that combines high-end imagery with compelling narratives. His background in journalism and photography informs his storytelling approach, allowing him to craft engaging narratives across various genres.
