With this film for Qatari Diar, the intention is to shift the new Lusail app from being perceived as a utility into something intuitive, almost invisible; a natural extension of daily life.
Rather than explaining features, the films demonstrate them through story: curiosity in The Mission, and everyday struggle in Man from Gym.
Each scenario begins with effort, confusion, or friction, and resolves seamlessly through the app, reinforcing the idea that Lusail is not just a place, but a connected, responsive environment.
For Qatari Diar, the goal was to position Lusail as a city that anticipates needs and simplifies life. These films aim to feel warm, human, and accessible, while subtly showcasing innovation, making the technology feel less like a tool, and more like a companion.
CREDITS
Director — Mohammed Shams
Producer — Jennifer Mansour
Production Coordinator — Kenza Bakrim
Unit Manager — Ashar Hafeez
Production Assistant — Hameed Ali
Location/DIT Manager — Ashiq Khan
Camera
DOP — Chris Moon
1st AD — Aydin Baatyrbekov
1st AC — Sebastian Kuusiholma
Lighting
Gaffer — Admir Strbo
Light Assistant — Abdallah Sayedul
Light Assistant — Shiju Krishnan
Grip
Key Grip — Cenon Costales
Grip Assistant — Cliff Haris
Art
Art Director — Imad Ansari
Art Assistant — Obaid Ansari
Photography
Photographer — Shadi
Sound Department
Sound Operator — Scott Edward Houston
Wardrobe
Wardrobe Stylist — Anna Surint
Wardrobe Assistant — Merry Joy Gabinete
HMU
Sati Sukardi (Keke)
Talent Agency
Ali Cherri
